Privacy policy

Last updated 13 October 2026

This policy explains how Ask the Hippo ("we", "us") handles personal data on askthehippo.com and the Hippo Blog at askthehippo.com/blog. Questions or requests: team@askthehippo.com.

It covers this website only. When Hippo runs inside an exchange or broker's app, that exchange's own privacy policy and its agreement with us govern the data involved.

What we collect and why

WhatWhenWhy
Name, work email, organisation, your message and the page you sent it fromYou submit the demo request formTo reply to you and follow up on your request
Email addressYou subscribe to the blog newsletterTo send the newsletter. Every email has an unsubscribe link
Cookies and similar identifiers, pages viewed, referring site, device and browser detailsYou browse the siteTo measure how the site is used and the results of our advertising
Technical logs, including IP address and browser typeAny visitTo run and secure the site

We do not sell personal data, and we do not ask for trading, account or payment information on this website.

Legal bases

Where data protection law such as the GDPR or UK GDPR applies, we rely on: our legitimate interests in running and securing the site and in replying to enquiries; your consent for the newsletter; and your consent for analytics and advertising cookies where the law requires it.

Who we share it with

We use these service providers, who process data on our behalf or as described in their own policies:

These providers may process data outside your country, including in the United States. Where the law requires it, transfers rely on appropriate safeguards such as standard contractual clauses.

How long we keep it

We keep demo-request details for as long as we need them to respond and follow up, and newsletter addresses until you unsubscribe. Cookie lifetimes are set by the providers above.

Your choices and rights

You can block or delete cookies in your browser settings, and manage personalised ads from X in your X account settings. Depending on where you live, you may have the right to access, correct, delete or export your data, to object to or restrict its use, and to withdraw consent at any time. Email team@askthehippo.com to make a request. You can also complain to your local data protection authority.

Children

This website is for businesses and adults. It is not directed at anyone under 18.

Changes

We will post any changes on this page and update the date above.